Creative direction · Events · Experiences
I bring a creative eye at the intersection of culture and business, turning brand ideas into authentic experiences people live.
The brand’s launch in Korea, built as a takeover of Cry Baby in Seoul. Local KOLs including Siwon Choi, Rain and Teo Yoo joined a night designed for social media and press.
The launch of a tennis collection created with Belmond. For two days, international tennis talents, including Ana Ivanovic and Reilly Opelka, met on the scenic court of Splendido in Portofino and played a Pro-Am with the hotel’s guests.
A campaign with SEASE ambassador and big-wave surfer Clément Roseyro, shot between Nazaré, the cult destination for big-wave surfing, and the coast of Galicia. The road between them follows the brand mantra, feed your soul.
A sponsorship with Automobili Amos, who raced the East African Safari Rally in a SEASE-customised Ferrari 308. A dedicated capsule collection went on sale in SEASE stores and online.
To launch the new SEASE Tennis_Kit, the courtyard of Portrait Milano in Piazza del Quadrilatero became a tennis club for three days, with games, competitions and matches. An exclusive pop-up at Antonia Sant’Andrea ran alongside.